The Persuasive Communicator.

Strategic leadership communication coaching: defining the strategy, motivating the team, navigating the difficult quarter… because every room counts.

“Colleen has a unique gift of understanding the power of narrative to help people make sense of complicated situations, influence groups and bring the best out in teams and leaders.”

Chris McCarthy · co-CEO, Paramount Global

About

The art of effective leadership communication.

How leaders communicate is a critical component of how they lead. Whether it's the boardroom or the all-hands, the earnings call or the press, persuasive communication is a driver of strategy execution.

I work with C-suite executives setting strategy and motivating teams through transformation, senior leaders building credibility in new roles, physician-scientists translating complex data for investors and regulators, and spokespersons working under media scrutiny. I help leaders sound like themselves, at their sharpest.

Some clients come to me when preparing for a specific moment such as an earnings call, an investor day, an FDA advisory panel, Congressional testimony, a CNBC interview, or an all-hands. Others come at an inflection point, such as stepping into a bigger role, taking on Board responsibilities, or building the presence and authority the next chapter of their leadership will require. Many are motivated to sharpen how they show up, week to week, with their teams, peers, and Boards.

My background spans politics, issues and crisis management, and multi-award-winning television production. I founded CMG in 1988 and have been running the practice ever since. Nearly four decades of coaching have shown me what works, and what doesn't, in high-stakes moments and in the ‘everydayness’ of effective leadership communication.

My practice serves leaders at Fortune 500 and high-profile companies in BioPharma, Media, Tech, and Financial Services. Engagements range from one-on-one executive coaching to enterprise events across senior leadership teams.

Each engagement is customized with a clear outcome, anchored by message strategy and the right cadence to land it. The strongest results come from people who adopt a mindset that treats the preparation as seriously as the performance.

How I think

Three defining principles.

Most leaders don't have a content problem. They have something harder: a translation problem. Their challenge is taking the complexity of their expertise and turning it into a narrative compelling enough to land with the audience in front of them. The methodology I've developed is meant to be practical and actionable. At its core, three defining principles.

i.Strategic Readiness

The Three A's: Audience. Ambition. Arc.

Every leader has two fundamental considerations before entering any room: What am I meant to do? Am I ready? Strategic readiness requires understanding the audience's expectation, setting a clear ambition for each encounter, and developing a story arc that successfully connects the two.

ii.Compelling POV

Overcoming the Expert's Dilemma: Data don't speak for themselves.

Experts default to facts. But facts without a point of view only creates confusion. The job isn't to recite the evidence. It's to make the evidence mean something. The strongest communicators frame the data, anchor them to a narrative, and bring a clear point of view to every number they cite.

iii.The Chess Q&A Mindset

It's not ping pong. It's chess.

Every question is a move. Every answer either gives ground or takes it. The most persuasive communicators don't react to questions. They navigate them, with every response setting up the next. The mindset shift from passive responder to proactive driver is the single biggest change most of my clients make.

What I do

Areas of practice.

Most engagements fall within one of these four areas, though clients often need a mix.

i.

Executive Coaching

Coaching executives, physician-scientists, and senior leaders one-on-one as they grow into bigger roles, sharpen their leadership presence, or prepare for high-stakes moments such as earnings calls, Board meetings, town halls, and Congressional hearings.

ii.

Message Strategy

Crafting a compelling, credible narrative by deploying a proven Message Mapping process that enables the translation of the leader’s expertise into an actionable Story Flow Narrative, from TED-style storytelling to investor messaging to scientific engagements.

iii.

Speaker, Media & Regulatory Readiness

Preparing executives, physician-scientists, and spokespeople to perform under scrutiny during CNBC appearances, Fireside Chats, and FDA, EMA and ACIP Advisory Panels, among other settings.

iv.

Investor, R&D & Industry Events

Equipping teams to deliver a cohesive, persuasive performance and master Q&A for Investor Days, R&D Days, capital raise Road Shows, media Upfronts and NewFronts, and Customer Engagements.

From clients

In their words.

Chris McCarthy
co-CEO, Paramount Global
President & CEO, SHOWTIME & MTV Entertainment Studios

Colleen Growe changed my life — the way I think, the way I lead. We have been working together for nearly 10 years and, because of her enrichment, I am a better leader, manager and communicator. From investors to creatives, she has taught me how to motivate teams and drive results through strategic narrative. Colleen has a unique gift of understanding the power of narrative to help people make sense of complicated situations, influence groups and bring the best out in teams and leaders.

Laura Hortas
Vice President, Corporate and Employee Communication
Bristol Myers Squibb

Colleen is an incredible advisor in strategic messaging and positioning, whether coaching a C-suite executive or leading a group session on media interactions. She does her homework on the business and the external environment and translates that into highly effective sessions with executives that drive successful outcomes. She thinks audience-first and uses storytelling to help make the message memorable. I've appreciated that she can deliver tough questions with a style that is supportive and positive. I love the energy and enthusiasm she brings — it's clear she loves the work she does! She has had a huge impact at BMS.

Barry Davis
CEO
EnLink Midstream Partners

I consider Colleen to be the best-of-the-best when it comes to helping me and our executive team transform complex industry and financial data points into effective messages and find credible ways to navigate difficult issues. Through her counsel on message development, we have moved from using lengthy scripts at speaking events to concise ‘Road Maps’ that allow us to tell a compelling story.

Julissa Viana
SVP, Corporate Communications, Investor Relations, Patient Advocacy
Verastem Oncology

Colleen has an incredible command of complex issues and subject matter. She immerses herself effortlessly in your business and provides invaluable guidance to prepare for a range of outcomes. I've had the pleasure of partnering with Colleen on a variety of engagements, including FDA Advisory Committee meetings, top-tier media interviews, and overall product issues management. Her broad knowledge and experience has been instrumental in helping prepare spokespeople, presenters, and external experts to deliver credible, compelling, and accurate information. On more than one occasion, Colleen's ability to translate messaging and intent has ensured a better outcome than they could have achieved alone. Colleen is a tremendous asset to have in your corner.

Caroline Wouters
Chief Brand and Communication Officer
Wolters Kluwer

CMG has a proven track record of high-level engagement with our senior executives, CEOs and other C-Suite members. Colleen brings strategic vision and deep understanding of the playing field, resulting in meaningful global market positioning. She has for many years supported this ambition.

William “Chip” Baird
CEO
Poplar Therapeutics

What truly differentiates Colleen is her focus on the broader art of communication. Her ability to become fluent in our science built credibility with our management team, some of whom have a skepticism about their need for training. By immersing herself in our story, Colleen was highly effective in facilitating the development of our key messages. She knew where our story was vulnerable, which led to challenging — and productive — Q&A training. In the realm of speaker training, Colleen is the best person with whom we have worked. Time and again, Colleen has improved our spokespersons' effectiveness. Colleen gives each speaker direct, actionable feedback on both the verbal and non-verbal elements of their presentation. Colleen strikes the delicate balance of pushing those receiving the training to their limits, but not beyond.

Clients

Across sectors from BioPharma, Media, Tech and Financial Services.

A select list of representative companies, drawn from hundreds of engagements over the years.

Bristol Myers Squibb
Merck
Novartis
Genentech
Zai Lab
Apple TV
Paramount Global
Hulu
MTV
Sphere Entertainment
LendingTree
Wolters Kluwer
Workday
Indeed
Antares Capital
Cantor Fitzgerald
BDT & MSD Partners
Anheuser-Busch InBev
Dollar General
Wayfair
Select roster
BioPharma & Biotech
Bristol Myers Squibb  ·  Genentech  ·  Merck  ·  Novartis  ·  CVS Health  ·  BioNTech  ·  EMD Serono  ·  HotSpot Therapeutics  ·  McKesson  ·  Poplar Therapeutics  ·  PTC Therapeutics  ·  Regeneron  ·  Sanofi  ·  Zai Lab
Media & Entertainment
Paramount Global  ·  Hulu  ·  Apple TV  ·  Sphere Entertainment  ·  AMC Networks  ·  BET  ·  Comedy Central  ·  DreamWorks Animation  ·  Fox Entertainment Group  ·  MTV  ·  Nielsen  ·  Pandora  ·  Showtime
Technology
Wolters Kluwer  ·  Broadcom  ·  Coursera  ·  Etsy  ·  Indeed  ·  Varonis  ·  Workday  ·  Meta
Financial Services
Antares Capital  ·  BDT & MSD Partners  ·  Cantor Fitzgerald  ·  GE Capital  ·  LendingTree  ·  Liquidnet
Consumer & Retail
Anheuser-Busch InBev  ·  Dollar General  ·  Wayfair  ·  Shutterfly  ·  Abercrombie & Fitch
Energy
ComEd  ·  Constellation Energy  ·  EnLink Midstream Partners  ·  Exelon Energy