Communicating in Crisis
Whether in response to an escalating issue or full-blown crisis situation, effective communication is key to minimizing disruption and to protecting the reputation of the company. And while it is obvious to consider the process to prepare the company spokesperson for media interviews, it is also vital that the members of the Crisis Communications Team refine their abilities to engage with other key stakeholders, ranging from customers to employees.
Crisis Communications Training includes crisis message strategy, simulation, practice and intensive feedback. During a customized session, participants manage a tabletop crisis scenario with an escalating series of events. The simulation is designed to test and strengthen skills at handling news media, customer questions and internal inquiries during a rapid and ever-changing situation. Scenarios may be videotaped to provide extensive feedback on message delivery, tone, attitude and demeanor.