Whether in response to a network news program exposé of a product recall, a request by a community advocacy organization to discuss drug pricing or the feedback generated by the workforce due to an employee discrimination charge, CMG brings over twenty years of Issues Management expertise to mitigate the "communication noise" that can negatively impact a business.
A proactive message development strategy focuses on content as well as delivery techniques that enable participants to most persuasively communicate to specific audiences. Special attention is paid to customizing responses to potential "hot button" issues for particular audiences. A scenario-driven mapping exercise ensures that a proactive response is possible within crisis settings.
Sessions may be organized one-on-one or as a Group session and may be conducted via phone, teleconference or in-person.