In conjunction with Sponsor preparation, Key Opinion Leaders may be engaged to prepare for the Advisory Committee process, either as a presenter, mock panelist or for a media interview opportunity.
CMG specializes in facilitating the translation of complex information into a story that is accessible, credible and customized for particular audiences, such as the KOL's peers at an FDA Advisory Committee Meeting. Many experts fall into the trap of The Expert's Dilemma: believing that more information will add to understanding. Yet, rather than creating clarity, the expert creates confusion instead.
The KOL Readiness process is customized based upon the KOL's needs and may include:
- Message Mapping
- Speaker Readiness
- Media Strategy & Skills