Broadcast
Productions

A personal note to thank you for your considerable efforts in putting together The Competitive Edge video. I greatly appreciate your assistance in coaching me through the studio ordeal and for your professionalism in weaving the strands into a perfectly edited master.

Robert Falkner, Executive Vice President NA, British Airways

BROADCAST PRODUCTIONS

CMG Productions creates, produces and manages award-winning Broadcast Production projects ranging from Satellite and Radio Media Tours to Video News Releases to Corporate Image, Marketing and Promotional programming. Corporate, association and political clients are served in wide-ranging areas from medical and healthcare, financial and consulting, consumer products, entertainment and telecommunications, along with Media and Education.
  • SATELLITE MEDIA TOURS

    CMG Productions offers full-service creation, production, booking and tracking of Satellite Media Tours (SMTs) in-studio or on-location virtually any place in the world. The SMT may be customized for one or more spokespersons and may incorporate demonstrations such as cooking or fashion segments as well as pre-produced B-Roll Packages.

    Drawing on the CMG team's over twenty years experience as multi-award winning producers as well as expertise from the seasoned Associates Network Media Placement Team, the full-service approach includes evaluating and creating story angles that present the greatest opportunity for the client, participating in story development and often conducting preliminary pre-sell calls to gauge media interest. The team's news and feature story experience spans a broad range including travel, medical, entertainment, finance, publishing, fashion, beauty, business, food, consumer products and new media/technology.

    To further ensure the success of the SMT, CMG Productions offers a Media Skills Workshop that prepares the spokesperson to clearly deliver her/his message during the range of varied interviews. Special attention is paid to message development and the particular techniques required to effectively communicate the story during the SMT. All interviews are tracked and a comprehensive Usage Report details airtime and audience reach.

    CMG Productions has produced news programming for clients ranging from Bayer Consumer Healthcare, sanofi-aventis, Bristol-Myers Squibb Company, McNeil Consumer Healthcare, SmithKline Beecham Consumer Healthcare, Gynetics, Inc., Hotwire, Priceline.com, Campbell Soup Company, The Walt Disney Company, MasterCard International, Reebok International, Ltd, Jones Intercable, Tyson Foods, Nabisco Foods, Procter & Gamble, The California Strawberry Commission, Princess Cruises and Royal Caribbean Cruise Lines, among others.
  • RADIO MEDIA TOURS

    CMG Productions offers full service creation, booking and tracking of Radio Media Tours (RMTs) that may be conducted from literally any place in the world. The RMT may be customized for one or more spokespersons on a range of topics.

    Drawing on CMG team's over twenty years experience as multi-award winning producers and expertise from the seasoned Associates Network Media Placement Team, the full-service approach includes evaluating and creating story angles that present the greatest opportunity for the client, participating in story development and often conducting preliminary pre-sell calls to gauge media interest. The team's news and feature story experience spans a broad range including travel, medical, entertainment, finance, publishing, fashion, beauty, business, food, consumer products and new media/technology.

    To further ensure the success of the RMT, CMG Productions offers a Media Skills Workshop that prepares the spokesperson to clearly deliver her/his message during the range of varied interviews. Special attention is paid to message development and the particular techniques required to effectively communicate the story during the RMT. All interviews are tracked and a comprehensive Usage Report details airtime and audience reach.

    CMG Productions has produced news programming for clients ranging from Bayer Consumer Healthcare, sanofi-aventis, Bristol-Myers Squibb Company, McNeil Consumer Healthcare, SmithKline Beecham Consumer Healthcare, Gynetics, Inc., Hotwire, Priceline.com, Campbell Soup Company, The Walt Disney Company, MasterCard International, Reebok International, Ltd, Jones Intercable, Tyson Foods, Nabisco Foods, Procter & Gamble, The California Strawberry Commission, Princess Cruises and Royal Caribbean Cruise Lines, among others.
  • VIDEO NEWS RELEASES & SATELLITE B-ROLL PACKAGES

    CMG Productions offers full service production, placement, distribution and tracking of Video News Releases (VNRs) and Satellite B-Roll Packages that position a product or issue within a news context.

    To ensure the greatest possible broadcast coverage of the news story, multi-award winning producer/director Colleen M. Growe evaluates news angles and participates in story development. The team's news and feature story experience spans a broad range including travel, medical, entertainment, finance, publishing, fashion, beauty, business, food, consumer products and new media/technology.

    To further ensure the success of the news packages, CMG Productions offers a Media Skills Workshop that prepares the spokesperson to clearly deliver her/his message during the news piece. Media coverage is electronically tracked over a 13-week period and a comprehensive Usage Report details airtime and audience reach.

    CMG Productions has produced news programming for clients ranging from Bayer Consumer Healthcare, sanofi-aventis, Bristol-Myers Squibb Company, McNeil Consumer Healthcare, SmithKline Beecham Consumer Healthcare, Gynetics, Inc., Hotwire, Priceline.com, Campbell Soup Company, The Walt Disney Company, MasterCard International, Reebok International, Ltd, Jones Intercable, Tyson Foods, Nabisco Foods, Procter & Gamble, The California Strawberry Commission, Princess Cruises and Royal Caribbean Cruise Lines, among others.
  • CORPORATE IMAGE, MARKETING & PROMOTIONAL PROGRAMMING

    With more than twenty years of award-winning television production, CMG Productions offers full-service creation of long-form film and video programs including concept development, scripting, casting, direction and post-production supervision. Corporate Image programs may also be translated into multiple languages for global distribution.

    For MasterCard International, CMG Productions created a Corporate Identity Video targeted to members and employees that was translated into French, Spanish, Japanese and Mandarin Chinese. The Video won the IABC ACE Award of Excellence and also the IABC ACE Award of Merit. Marketing and Promotional Videos are customized to target specific audiences with appropriate messages in an entertaining manner.

    For McNeil Consumer Healthcare, an educational program was created to help parents understand how to respond to children's fever. The program was shown across the country in pediatrician's waiting rooms and was offered at point-of-sale. The Program won the Grand Questar Award and the Gold Questar Award.
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