• Keynote Speeches
• Media & Analyst Skills Workshops
• Speaker Skills Workshops
• Group Communications Workshops
• Advisory Committee
• Road Show Preparation
• Moderator Services
• The Persuasive Communicator Booklet

Since 1988, CMG PRODUCTIONS, INC. has provided diverse clients with communications expertise ranging from Strategic Positioning, Issues Management and Communications Services focused on preparing C-level executives, physicians, professional athletes and celebrity spokespersons, among many others, to interact with media, financial, analyst and internal audiences during interview and presentation situations.

The firm specializes in conducting Group Communications Workshops for a variety of participants ranging from medical experts, analysts, and fashion industry representatives to executives from the pharmaceutical, telecommunications and entertainment industry. At the close of each Workshop, participants receive a detailed communications booklet, The Persuasive Communicator.

Drawing on nearly twenty years experience as a multi-award winning producer/director, in politics and public relations, CMG PRODUCTIONS, INC. founder Colleen M. Growe delivers motivating, informative and entertaining presentations on a range of communications topics such as:

• The Persuasive Communicator
• Managing The Message
• Meeting the Media
• Influencing Q & A
• Winning The Media Game
• Turning Science Into Stories
• Speaking Live!

During a Media, Analyst or combined Skills Workshop, participants learn how to:

• Deliver key messages, even under potentially hostile conditions, to reporters during print interviews, on talk, news, public affairs programs, during press conferences and to analysts during presentations;
• Interact with the media and analysts on a daily basis, particularly during phone conversations when impromptu interactions are often required;
• Anticipate problematic issues and map out appropriate responses.

Various interview and presentation situations that participants are likely to encounter are simulated and videotaped so that they become comfortable with the technical requirements of in-studio interviews and to provide an opportunity for videotape playback. Participants' performances are evaluated and critiqued with particular emphasis on message delivery. The Workshop may be organized one-on-one or as a Group session and may be combined with a Strategic Positioning Workshop.

During a Speaker Skills Workshop, participants are prepared to deliver presentations before a range of audiences making use of a variety of support materials. In addition, participants learn the value of preparing key messages that may be communicated in a variety of speaking situations including formal speeches, small group meetings with Q & A and impromptu conversations. Through a series of interactive exercises designed to focus on body language, delivery and message development, participants learn how to:

• Create an Agenda
• Organize Speaking Points
• Manage Questions
• Utilize Support Materials

The Workshop may be organized one-on-one or as a Group session and may be combined with a Strategic Positioning Workshop.

For groups ranging from 10 - 200, Communications Workshops are customized to enable participants to persuasively :

• Deliver presentations;
• Conduct media interviews;
• Interact before a range of audiences making use of a variety of support materials.

The Workshop opens with a Keynote Presentation for the entire Group that summarizes key communications objectives, techniques and messages. During smaller Breakout sessions, participants partake in speaker, media or analyst scenarios, which are critiqued by experienced communications coaches from the Associates Network to help each participant identify strengths and weaknesses in his/her speaking style. Participants are encouraged to develop their own critique skills by active involvement throughout the session and are often asked to role-play reporters and audience attendees.

CMG Productions deploys a strategic, scenario-driven approach to prepare teams for Advisory Committee Meetings to anticipate the various issues the Committee may raise in the course of the meeting as well as potential decision outcomes. The keys for successful preparation include not only well-executed presentations but also the ability to manage Q&A and address “thorny” topics, i.e., the ability to manage issues. Message Strategy sessions are conducted with both the internal and external presenters – as well as external KOLs who may be called upon at the meeting and/or by the media – to ensure clear and consistent message delivery.

A key advantage to working with CMG PRODUCTIONS is our +20 years of experience with pharma issues and our proven ability to execute a comprehensive communications program, whether that involves message development, presentation preparation, Q&A management or media interview anticipation and practice.

During an intensive Preparation process, the Road Show team is prepared to deliver a compelling investment opportunity to institutional investors and analysts. The participants are prepared to deliver their presentation within the time constraints imposed by the Road Show schedule (generally a 30 minute presentation with 15 - 30 minutes allotted for Q & A) before a range of audiences making use of a variety of support materials.

In addition, participants learn the value of preparing key messages that must be communicated in a variety of speaking situations including large group presentations with podium and slides and one-on-one meetings with tabletop flip charts or PowerPoint (often interspersed with Q & A). The Workshop may be organized one-on-one or as a Group session and may be combined with a Strategic Positioning Workshop.

Drawing on nearly twenty years experience as a multi-award winning producer/director, in politics and public relations, CMG PRODUCTIONS, INC. founder Colleen M. Growe provides a persuasive moderator presence for a wide range of situations such as live, international media briefings to teleconferences and videoconferences to interviews with experts for internal or broadcast usage.

Clients have lauded Ms. Growe's "thoroughness of your homework and extent of your comprehension of our story" and "your flawless performance, vibrant sense of life and dynamic clarity" along with "remarkable talent." The moderator process includes extensive preparation and pre-planning to ensure that participant goals are successfully accomplished.

Written by award-winning producer/director Colleen M. Growe, The Persuasive Communicator is a detailed 25-page booklet providing perspective, tips and tools to further enhance communications skills.

Speaking Live details the step-by-step process, from Outlining the Story to Delivery Tips to Responding to Questions, that enables speakers to execute a flawless presentation. Managing the Media offers insight into the reporter's point-of-view and tips to control every interview in a proactive, credible manner. Special attention is paid to creating a story via the Road Map exercise and Delivery Tips, Transitional Phrases and Satellite Media Tour guidelines are also included.

The Booklet is distributed following the Strategic Positioning, Issues Management and Communications Skills Workshops. Additional copies of the booklet are available for $15.95 each.